SimplyBD

Your Nuclear Supply Chain Partner.

Driving Success in the Nuclear Industry.

SimplyBD supports businesses to:

Navigate the nuclear market

Unlock growth opportunities for your products or services

Connect with key decision-makers

SimplyBD offers comprehensive business development solutions for the nuclear supply chain. We handle everything from market research and lead generation to marketing and event planning, providing tailored support for both long-term partnerships and individual projects.

We work across Decommissioning, New build, SMRs, AMRs, Fusion and Research and Innovation

Set up a no-obligation call today to find out where SimplyBD can add value to your business.

Connect with us

Services

Market research

SimplyBD provides targeted market assessments to pinpoint relevant opportunities for your products and services.

Lead Generation

SimplyBD develops targeted strategies to generate leads and position your offerings in front of key decision-makers in the nuclear industry.

Marketing

SimplyBD connects you with your ideal customers through marketing strategy development and implementation for the nuclear sector.

Event support

SimplyBD empowers you to maximize the impact of your events with strategic planning and dedicated support.

Get in touch to find out more.

About us

Hi, I'm Alix Johnstone-Morfoisse, and I founded SimplyBD to help nuclear businesses thrive. We deliver results through strategic market insights, targeted lead generation, and impactful event strategies, empowering our clients to reach their full potential.

As the founder of SimplyBD, I bring a unique blend of technical understanding and business acumen to the nuclear industry. SimplyBD helps nuclear companies identify opportunities, connect with key decision-makers, and achieve their growth objectives through tailored marketing and business development solutions.

Previous employers

Jacobs
Assystem
Urenco
University of Sheffield

Skillset

Business development
Nuclear engineering degrees (Dipl. Eng, MSc)
PhD in Nuclear Physics - Radiation Effects on Robots (ongoing)
Bilingual French and English

Projects

Hinkley Point C
Horizon Nuclear Power
EDF existing generation
U-Battery
Translational Energy Research Centre
Sustainable Aviation Fuels Innovation Centre

Working together

SimplyBD streamlines your business development efforts, maximizing your return on investment, and freeing your team to focus on strategic priorities.

We offer flexible engagement options, from remote collaboration to on-site support, tailored to your specific needs.

Our Clients Say

"Having Alix on board as a contractor gave us peace of mind that preparation for a key exhibition would be done to the highest of standards, including setting up meetings with key prospects in advance of the event. Her energy and enthusiasm for meeting people and getting results is infectious and she was a great support on the day. Alix is keen to work proactively to create opportunities and is a pleasure to work with."

James Hill, Director at Capsa Solutions

Contact

Let’s connect and unlock new opportunities together.

alix@simplybd.co.uk